Analytics and Audit

Setting up a complete web analytics stack for your business: GA4, GTM, Facebook and TikTok pixels, Google Search Console and other tracking tools. Every tool is configured correctly from the first time — without data duplication, without errors and without losing important conversion events.

Properly configured web analytics is the foundation without which no advertising channel can effectively optimise. Without correct tracking, Google and Facebook algorithms do not see real conversions and spend the budget ineffectively. Checking the correctness of data transfer at every stage — from the first click on the ad to the final purchase or lead on the site.

Conducting a detailed SEO website audit — analysing positions in search results, organic traffic dynamics and the technical condition of the site. Using Google Search Console, Ahrefs and other tools to get a complete picture of the current state of SEO promotion.

Based on the analysis determining which pages have growth potential, where there are technical errors and what prevents the site from occupying higher positions. You receive a clear report with specific recommendations — what needs to be fixed first and which actions will deliver the fastest result for organic traffic growth.

Conducting a detailed analysis of Facebook and Instagram advertising accounts — studying campaign structure, audiences, creatives and performance metrics. Determining which ads bring real clients and which simply waste the budget without results. Website analytics combined with advertising account data gives a complete picture of the client’s journey from the first click to purchase.

Based on the analysis providing specific optimisation recommendations — which audiences to disable, which creatives to scale and how to redistribute the budget between campaigns. This allows getting more leads with the same or even lower advertising budget without chaotic changes and guesswork.

Besides SEO and targeting, marketing analytics covers all other acquisition channels — email marketing, Google contextual advertising, organic traffic from social media and direct visits. Analysing each channel separately and in combination to understand which one brings the highest quality traffic and the lowest cost of client acquisition.

Web analytics allows comparing channels with each other in a unified reporting system — without subjective evaluations and beautiful numbers from contractors. You receive an objective picture of which channels really work for your business and where it is worth directing more budget for maximum results.

One of the most important questions for every business is which advertising channel will bring the best results specifically in your niche. Website analytics and advertising account data allows answering this question not based on guesses, but on real numbers. Analysing the cost of client acquisition from each channel and comparing them with each other.

After a comprehensive audit providing a clear recommendation — which channel is the most effective for your business at the current stage. This allows concentrating the budget on what really works, instead of spreading funds across a dozen tools simultaneously without understanding their real effectiveness.

Google Maps is a powerful client acquisition channel for local businesses that often goes unnoticed. Conducting a detailed analysis of your Google Business Profile — studying the number of views, calls, route requests and site clicks. Web analytics combined with Google Maps data gives a complete picture of how local clients find your business.

Based on the analysis providing specific profile optimisation recommendations — photos, reviews, categories and descriptions. A properly optimised Google Maps profile significantly increases the number of calls and visits without additional advertising costs. This is one of the most effective free client acquisition channels for local businesses.

An independent SEO audit and advertising account audit is an objective check of your current contractor’s work without conflict of interest. Analysing real results: search positions, traffic dynamics, cost per lead and quality of settings — and comparing them with what is shown in the contractor’s reports.

Marketing analytics allows identifying hidden problems — metric manipulation, ineffective campaigns or technical errors that slow down results. You receive an honest independent conclusion about whether your contractor is working effectively and specific recommendations for further actions — keep, replace or adjust the approach.

A dashboard is the single control point for all your marketing. Collecting data from all sources — Google Ads, Facebook, Instagram, SEO and CRM — and displaying it in a convenient dashboard in Looker Studio or Power BI. Web analytics stops being a set of confusing tables and becomes a simple decision-making tool.

Every dashboard is configured individually for the client’s needs — you see only the metrics that matter specifically for your business. Number of leads, cost per lead, ROI of each channel, traffic dynamics — all in real time in one place. No longer need to wait for a monthly report from a contractor to understand how your marketing is working.

Combining data from your CRM system with web analytics and advertising accounts — so you can see the complete client journey from the first ad click to the closed deal. This allows understanding not just how many leads the advertising brought, but how many of them turned into real sales and which channel delivers the highest quality clients.

Integrating AmoCRM, Bitrix24, HubSpot and other systems with Google Analytics and advertising platforms. Website analytics combined with CRM data gives the most accurate picture of marketing effectiveness — you make decisions based on real sales data, not just the number of clicks and leads.